Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, documents seen by Reuters show. And the social media giant internally estimates that its platforms show users 15 billion scam ads a day. Among its responses to suspected rogue marketers: charging them a premium for ads – and issuing reports on ’Scammiest Scammers.’
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They’re also inflating conversion numbers (the thing company ad spend is based on) by over 50%. Google is doing the same. So even real ads are only half as effective as companies think.
Good news! There’s an ad bubble too!
