
I’m always thinking about this article, Breaching the Trust Thermocline Is the Biggest Hidden Risk in Business
The biggest takeaways from the article are that trust is not a linear system. Businesses think that bad decisions erode trust but can be compensated for through perfectly calculated corrective actions once they begin to see that decline in trust. It should be most telling that they tried this shit at all. They only tried it because they thought you were too stupid to notice and would be meek enough to accept it and when you weren’t, they simply looked for another angle.
Second, it assumes that trust can ever be won back. And for the most part it can’t. I understand there are a myriad of issues that keep people tied to Windows, but I migrated to Linux. I learned the system and I made sacrifices with pieces of software I wasn’t able to completely replace, but I’ve made peace with that. I am comfortable where I’m at now and there is nothing, literally nothing that would ever see me return to Windows at this point.

Once you realize this, you also realize that there’s no going back for them either. If by some slim chance there’s enough resistance for them to pause or rollback some features, it’s only temporary. The overall course remains clear and they will continue to move in that direction regardless.
There disdain for you as a consumer could not be made any clearer.